Alongside the “Stop Button Favorites” audio commentaries, with #TSB10 (The Stop Button‘s tenth anniversary), I began making video essays for each “Favorite” film. I soon began making them for other films I watched. Video essays about films have, thanks to Vimeo, YouTube and The Criterion Collection, gotten quite popular, though calling them video essays isn’t any more accurate than calling a comic book a graphic novel. Or vice versa. So I settled on the term “modell;” hopefully at least one person out there gets the reference.