Superstore (2015) s01e02 – Magazine Profile

Two months have passed since the previous episode—based on how long new guy Ben Feldman has been at the store and he’s gotten a settled in. During those two months he’s apparently chilled on the America Ferrera romantic interest, or—more likely—the writers realized they were rushing that plot line. Assistant manager Lauren Ash is still making googly eyes at a mostly unaware, occasionally confused Feldman however, because it gets laughs.

And letting Ferrera and Feldman actually develop chemistry is a good move; it doesn’t come up much in the episode, which has Feldman getting involved with “reporter” Eliza Coupe during her trip to the store. Quotation marks because Coupe writes for the chain’s corporate magazine, which has some hilariously odious practices.

Of course, Coupe shouldn’t be focusing on Feldman but store manager Mark McKinney, who’s a lot more sympathetic this episode than in the pilot—and no longer has gray hair, so something else happened during the two month window.

Ferrera’s time is mostly spent trying to get McKinney ready for reporter Coupe; her visit frames the episode, leading up to Ash discovering Coupe and Feldman locking lips, which leads to a really funny emergency staff meeting—though it’s unclear who gets to go to staff meetings (regular cast and supporting actors with lines) during the middle of business hours—where Ash has to have a hard talk with everyone about inappropriate sexual workplace behaviors.

The episode’s got two subplots. The first is for Colton Dunn, who doesn’t want to end up on the magazine cover… seeing as how he’s both in a wheelchair and Black, it’s not like photographer Josh Fadem (who’s wonderfully slimy) will be able to resist exploiting the combination. It’s really funny. Dunn’s great.

The other subplot is about pregnant teenager Nichole Bloom (who doesn’t look like she’s in still in high school) trying to get jackass, dimwit white boy rapper baby daddy Johnny Pemberton to record a jingle for the store. It turns out in the end, when they present the jingle to Coupe, they’re a lot better playing off people as a couple than playing off each other. It’s fine but it’s not on par with the rest of the episode, which solidly juggles laughs and heart.

Leave a Reply

Scroll to Top