Over the last few years, I’ve had a lot of big ideas when it came to blogging. A variety of content—not in terms of movies I discuss, but podcasts, supercuts, whatever. Lists. I made lists for a while. None of it sticks. I like figuring out the delivery more than I like curating it. The format of Stop Button posts hasn’t changed in years. I have another idea. I haven’t quite figured it out yet, but I feel like it might do something with the site I want to do. I want to integrate a different kind of responding, one not as tied to the existing format. Only I designed the whole site around the existing format. It will be the thing I don’t change again, unless there’s something amazing after WordPress, but Square it ain’t. Web publishing brand puns, bad enough I felt a little wrong about being so chill.